Alexis Kestler
Popups can be an excellent tool for businesses to boost engagement, collect leads, and drive sales on their websites. With the right popup builder, you can create beautiful, effective popups tailored to your business goals.
In this comprehensive guide, we‘ll explore the top 15 popup builders on the market to help you find the right solution. We‘ll cover the key features of each tool, pros and cons, ideal use cases, pricing, and more.
What are Website Popups and Why Use Them?
Before diving into the builders, let‘s quickly go over what website popups are and why they can be useful for businesses.
A website popup is content that appears overlaid on top of a webpage. Popups can take various forms, like modal popups, notification bars, slide-ins, and more.
When used strategically, popups can help businesses:
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Collect leads – Popups make it easy to collect visitor emails with opt-in forms to build your marketing list.
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Promote offers – Highlight sales, coupons, or new products to boost revenue.
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Gauge interest – Survey popups help assess visitor preferences and interests.
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Reduce abandonment – Exit-intent popups re-engage visitors about to leave your site.
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Generate awareness – Announcement popups notify visitors of new features, events, etc.
The key is to avoid being too aggressive or intrusive with popups. Well-targeted, relevant popups displayed at the right moments can increase engagement and conversions without annoying visitors.
15 Top Website Popup Builders Compared
Here are the top 15 popup builders on the market today:
1. ConvertBox
ConvertBox is a dedicated popup builder known for its ease of use and versatile features.
Key Features:
- Intuitive drag and drop editor
- Mobile responsive popups
- A/B testing
- Exit-intent technology
- Email marketing integrations
- Detailed analytics
Pros:
- Very easy to create popups without coding
- Many customization options
- Affordable pricing tiers
Cons:
- Some advanced features only in higher plans
- Limited template selection
Best For:
ConvertBox is great for small businesses wanting an intuitive popup builder with robust features. It‘s easy to get set up quickly.
Pricing:
- Basic: Free
- Pro: $9.99/month
- Agency: $19.99/month
2. Privy
Privy specializes in exit-intent popup campaigns along with other conversion-focused popups.
Key Features:
- Exit-intent technology
- Spin-to-win gamified popups
- Shopping cart abandonment popups
- Integrations with email services and Shopify
- Real-time analytics dashboard
Pros:
- Unique gamified and spin-to-win popups
- Great for ecommerce exit-intent campaigns
- Free tier available
Cons:
- More limited design customization
- Lacks some advanced popup features
Best For:
Privy is ideal for ecommerce businesses that want exit-intent and shopping cart abandonment popups.
Pricing:
- Free: Up to 100 contacts/month
- Grow: $15/month
- Ascend: $39/month
- Scale: $99/month
3. Popup Builder
Popup Builder is a popular WordPress popup plugin with over 200,000 installations.
Key Features:
- Easy setup directly within WordPress
- Scroll and click triggers
- Exit-intent technology
- Conversion analytics
- A/B testing
- Email marketing integrations
Pros:
- Seamless integration with WordPress
- Very easy to get started
- Affordable paid extensions
Cons:
- Only works with WordPress sites
- Limited design customization
Best For:
Popup Builder is the best choice for WordPress users wanting popups specifically for their WordPress sites.
Pricing:
- Free: Basic popup features
- Exit-Intent: $39/year
- Advanced Targeting: $39/year
- Analytics: $39/year
4. Popupsmart
Popupsmart provides beautiful popups perfect for boosting email list growth.
Key Features:
- Pre-designed templates
- Scroll triggers
- Click triggers
- Extensive third-party integrations
- Real-time analytics
Pros:
- Beautiful ready-made templates
- Powerful email list-building popups
- Generous free plan
Cons:
- Could use more advanced targeting
- Exit-intent technology only in paid plan
Best For:
Popupsmart works well for businesses focused mainly on list building. The templates make it easy to create popups quickly.
Pricing:
- Free: Up to 1000 contacts/month
- Pro: $9/month
- Business: $49/month
5. OptinMonster
OptinMonster is a veteran popup tool trusted by over 1 million users.
Key Features:
- Drag and drop editor
- Exit-intent® technology
- Scroll triggers
- Click triggers
- On-site retargeting
- Email marketing integrations
Pros:
- Very reliable with a long track record
- Tons of advanced features
- Excellent templates
Cons:
- Can be pricier for basic use cases
- Takes more time to master
Best For:
OptinMonster offers enterprise-level features while still being accessible for small businesses. It‘s a top choice for advanced popups.
Pricing:
- Lite: Free
- Basic: $9.58/month
- Plus: $29/month
- Pro: $199/month
6. OptiMonk
OptiMonk makes it easy to create beautiful, stylish popups.
Key Features:
- 200+ templates
- Drag and drop editor
- Exit-intent® technology
- Countdown timers
- Wheel popups and scratch cards
- Ecommerce integrations
Pros:
- Excellent modern templates
- Unique wheel and scratch card popups
- 14-day free trial
Cons:
- Smaller feature set than some tools
- Advanced features cost extra
Best For:
OptiMonk is ideal for anyone wanting fashionable popups that convert. It simplifies popup design.
Pricing:
- Free trial
- Starter: $9/month
- Pro: $39/month
- Business: $199/month
7. Sleeknote
Sleeknote provides popups tailored specifically for ecommerce stores.
Key Features:
- Products recommendation popups
- Exit-intent technology
- Abandoned cart popups
- Countdown timer popups
- Advanced targeting and personalization
- Hundreds of templates
Pros:
- Specialized ecommerce popups
- Dynamic personalization
- Generous free plan
Cons:
- Mainly designed for ecommerce
- Less flexibility for non-store popups
Best For:
Sleeknote is the perfect popup choice for ecommerce businesses like online stores and retailers.
Pricing:
- Free: Up to 2000 contacts/month
- Startup: $15/month
- Business: $49/month
- Enterprise: Custom
8. Poptin
Poptin offers a generous free plan along with affordable paid upgrades.
Key Features:
- Lightbox popups
- Floating bars
- Sidebars
- Wheel popups
- Advanced targeting
- Third-party integrations
Pros:
- Very affordable paid plans
- Easy to get started with free version
- No coding required
Cons:
- Free plan limits advanced features
- Smaller selection of templates
Best For:
Poptin is ideal for small businesses that want an affordable popup builder to test out basic popups.
Pricing:
- Free: Up to 1000 subscribers
- Starter: $12/month
- Professional: $29/month
- Agency: $49/month
9. Wishpond
Wishpond provides popups and landing pages along with other marketing tools.
Key Features:
- A/B testing
- Pre-designed templates
- Exit-intent technology
- Lead capture forms
- Third-party integrations
- Real-time analytics
Pros:
- Comes with webinars, forms, and landing pages
- Generous free trial
- Excellent analytics
Cons:
- Steeper learning curve
- Can be pricey for basic popups
Best For:
Wishpond is great for businesses wanting marketing popups bundled with landing pages and webinars.
Pricing:
- Free Trial
- Starter: $49/month
- Pro: $99/month
- Business: $199/month
- Enterprise: Custom
10. Elementor Popup Builder
The Elementor page builder now includes a popup builder feature.
Key Features:
- Drag and drop popup design
- Exit-intent technology
- Click triggers
- Scroll triggers
- Countdown timers
-Integrations with email services and CRMs
Pros:
- Easy popup creation within Elementor
- Match your existing site design
- Affordable pricing
Cons:
- Requires Elementor Pro ($49/year)
- Less advanced than standalone tools
Best For:
The Elementor popup builder is ideal for current Elementor Pro users who want basic popups that match their sites.
Pricing:
- Part of Elementor Pro: $49/year
11. Hello Bar
Hello Bar offers notification bars, slide-ins, and fullscreen popups.
Key Features:
- Notification bars
- Slide-in popups
- Fullscreen takeovers
- Exit-intent
- Geo-targeting
- A/B testing
- Third-party integrations
Pros:
- Unique notification bars
- Match site design automatically
- Free trial
Cons:
- Only offers bars, slide-ins, and fullscreen
- Less advanced options for modal popups
Best For:
Hello Bar is great for lead gen bars and slide-ins. The notification bars make it stand out.
Pricing:
- Free trial
- Starter: $8/month
- Pro: $49/month
- Agency: $199/month
12. Jotform Popup Maker
Jotform offers a free popup form builder along with their form builder.
Key Features:
- 10,000+ premade popup form templates
- Exit-intent technology
- Click/scroll triggers
- Customizable design
- Form builder integration
- Third-party app integrations
Pros:
- Design appealing popups easily with templates
- Advanced form options with Jotform builder
- 100% free!
Cons:
- Made specifically for popups with forms
- Less design control than other builders
Best For:
Jotform Popup Maker is the best free popup builder for businesses that want popups mainly to capture leads with forms.
Pricing:
- 100% Free
13. Elfsight Popup
Elfsight Popup provides shoppable popups along with lead gen popups.
Key Features:
- Shoppable popups
- Email subscription popups
- Social media popups
- Customizable triggers
- Countdown timer
- Mobile responsive
Pros:
- Unique shoppable popup option
- Easy to get started for free
- Drag and drop editor
Cons:
- Very basic free version
- Less advanced features
Best For:
Elfsight Popup is great for simple popups and businesses wanting to test shoppable popups. The free plan makes it low risk to try.
Pricing:
- Free: Very basic
- Business: $39/year
- Enterprise: $59/year
14. Brizy Popup Builder
The Brizy website builder has its own popup builder feature.
Key Features:
- Drag and drop visual editor
- Scroll triggers
- Click triggers
- Exit-intent technology
- Countdown timers
- Third-party integrations
- 100+ templates
Pros:
- Create popups visually with Brizy editor
- Affordable standalone pricing
- Excellent templates
Cons:
- Requires Brizy editor ($49/year)
- Shorter feature list than some tools
Best For:
The Brizy popup builder is best for current Brizy users who want popups that match their site design.
Pricing:
- Standalone: $39/year
- Included in Brizy Pro: $49/year
15. Wisepops
Wisepops makes it easy to create beautiful popups and embed them anywhere.
Key Features:
- 60+ templates
- Drag and drop editor
- Custom CSS option
- Click triggers
- Exit-intent technology
- Third-party integrations
Pros:
- Excellent templates
- Easy editor with custom CSS option
- Helpful free trial
Cons:
- Only one popup in free trial
- SMS integration at higher tiers
Best For:
Wisepops offers an easy way to make stylish popups for embed virtually anywhere.
Pricing:
- 14-day free trial
- Core: $14.50/month
- Pro: $41/month
- Enterprise: Custom
Choose the Best Website Popup Builder for You
All the builders on this list can help you make great popups. But think about your specific goals, budget, and technical needs when deciding on the right one for your business.
Here are some final tips for choosing the best popup builder:
Features – Compare the features like templates, triggers, and integrations offered in each tool. Prioritize must-have options.
Ease of use – Look for an intuitive editor if you want quicker popup creation without a steep learning curve.
Platform – If running a WordPress site, a dedicated WordPress popup plugin can be easiest.
Budget – Check free plans and paid pricing to get the features you need at the right cost.
Design – Make sure the tool offers enough customization or great templates to achieve your desired look.
Analytics – Pick a builder with solid reporting to optimize your popups over time.
Customer support – Check reviews and test out demos to gauge the helpfulness of each company.
Once you select the right popup builder for your needs, the real power comes in crafting targeted popups displayed strategically across your website. Continuously test and tweak your popups using A/B testing to maximize conversions.
With smart popup strategy and the right popup builder, you can take your marketing efforts to the next level.
