Alexis Kestler
Want to spice up your marketing and boost audience engagement?
Interactive quizzes are a fun, effective way to capture attention and qualify leads.
But creating great quizzes from scratch can be time-consuming and technically complex.
That‘s where specialized quiz maker platforms come to the rescue!
In this guide, we‘ll explore the top 11 quiz builders to help you quickly create all types of viral quizzes.
I‘ll also share actionable tips, expert insights, and key statistics to help you use quizzes to maximize engagement.
Why Quizzes Are Powerful for Engagement
Let‘s first look at some key reasons why interactive quizzes are so effective:
1. They Capture Audience Attention
Quizzes appeal to our innate curiosity and desire for knowledge. A well-designed quiz sparks interest and provides gratification as the user learns something new.
According to one survey, 64% of respondents said they are more likely to engage with content in quiz format compared to plain text articles.
2. They Keep Visitors Engaged on Your Site
When users are intrigued by a quiz, they‘ll stay on your site longer to finish it and get the results.
Pages with quizzes have up to 5X more time spent on site compared to their site average, according to Convert survey data.
3. They Uncover User Insights
Quiz questions help uncover user preferences, pain points, and interests.
For example, a lead gen quiz can capture data on budget, role, challenges etc to qualify prospects.
The deeper insights let you better segment contacts and personalize communication.
4. They Convert Visitors into Leads
Add lead capture forms offering access to gated content like reports, webinars etc in return for contact information.
Quiz takers convert into leads at an average rate of 20% according to SurveyAnyplace.
5. They Go Viral on Social Media
Fun, provocative personality tests and trivia quizzes naturally get shared on social platforms.
Buzzfeed‘s viral quizzes alone have over 50 billion views to date.
This expanded reach and referral traffic can significantly grow your audience.
6. They Showcase Thought Leadership
Topic and industry-focused educational quizzes allow you to subtly showcase your expertise.
For example, an HR tech provider could share a quiz on management techniques or work culture trends.
Establishing thought leadership builds brand trust and credibility.
7. They Educate and Qualify Prospects
Assessments indirectly test prospect knowledge or skills. They educate users while determining how qualified they are for your offering.
You can then redirect less qualified prospects to introductory resources to nurture them.
The right quiz platform makes creating interactive quizzes quick and easy. Let‘s examine the top options:
1. Typeform
Typeform is arguably the most popular dedicated quiz builder today. Their key strengths:
Visually engaging quizzes – Typeform‘s conversational interface delivers questions in beautiful, interactive slides. This captures audience attention.
Quick templatized creation – Choose from professionally designed templates across categories like lead gen, research, contests etc.
Advanced logic – Branch questions and quiz flow based on previous responses. This personalizes and qualifies users.
Top-notch analytics – Get detailed reports on responses, completion rate, drop-offs etc to optimize quizzes.
CRM integrations – Push leads into your sales and marketing workflows with Typeform‘s integrations with apps like Mailchimp, HubSpot, Slack etc.
Typeform is used by major brands like Airbnb, Uber, and Nike to power interactive content. Their premium plans start at $35 per month.
2. SurveyMaker
SurveyMaker balances simplicity with customization options in their versatile quiz builder.
Key strengths:
Beginner-friendly – SurveyMaker‘s interface is intuitive enough for first-time quiz creators.
Powerful logic – Branch your quiz flow based on answers, randomize questions, and use piping to personalize the experience.
700+ app integrations – Using Zapier, webhooks, and their API, you can connect your quiz data with marketing, sales, and analytics tools.
Lead scoring – Assign scores to user responses to any question. Then segment your high and low scoring prospects for targeted follow-up.
SurveyMaker starts with a free plan and offers premium plans from $22 per month.
3. SurveyMonkey
SurveyMonkey is the quiz builder many marketers first experienced in their careers. Though their interface is a bit dated, SurveyMonkey remains a solid option especially for market research.
Key strengths:
Pre-built templates – Their library covers common formats like customer satisfaction surveys, brand studies, concept tests etc.
Collaboration – Useful features like shared team folders and analyzer suite foster group participation.
Powerful analysis – Create custom cross tab reports on segmented data for detailed insights.
Third-party apps – Zapier integration in particular unlocks connections with marketing, sales and analytics tools.
SurveyMonkey‘s premium plans start at $25 per month. They offer a generous free plan option.
4. Google Forms
Don‘t underestimate free quiz software like Google Forms. Part of Google Workspace, it allows anyone to create basic quizzes and surveys entirely free.
Pre-built themes – Choose from a gallery of templates to quickly customize the look and feel.
Question randomization – This prevents response bias by mixing up question order.
Summary charts – Quickly visualize quiz responses in graphs and charts for analysis.
Direct integration – Insert quiz data directly into Google Sheets for manipulation.
Google Forms works nicely for uncomplicated quizzes without advanced features. But it covers the basics for free.
5. Qualtrics
At the premium end of the spectrum, Qualtrics offers enterprise-grade experience management capabilities.
Key strengths:
Robust targeting – Options like up to 24 quota groups allow complex user screening.
AI-powered conversations – Their natural language engine delivers an incredibly life-like survey experience.
Sophisticated reports – Pre-built dashboards combine complex cross-analysis into shareable reports.
Full CX integration – Unite survey data with customer profiles, journeys, and other experience data.
Advanced security – Qualtrics exceeds demanding security and compliance requirements globally.
Leading brands choose Qualtrics for in-depth CX and market research. Their capabilities justify costs starting at $1,500 per year.
6. SurveySparrow
SurveySparrow modernizes quizzes with an interactive conversational interface. Their key differentiators:
Chatbot prompts – Questions are delivered as dynamic, lifelike chat conversations. This boosts completion rates.
Real-time insights – See individual response data and aggregate metrics update in real-time.
Contextual data – User authentication provides their location, demographics, past interactions etc for analysis.
NPS relationship tracking – Track your Net Promoter Score (NPS) over time to measure customer loyalty.
If you want an exceptionally engaging, personalized quiz experience, SurveySparrow is worth exploring. Plans start at $40 per month.
7. SurveyPlanet
SurveyPlanet makes professional quiz and form creation accessible to everyone. Noteworthy features:
Flexible forms – Support paywalls, multi-page forms, and conditional logic with hidden fields.
Partial submission tracking – Monitor incomplete entries to identify and fix drop-off points.
Advanced security – Options like encrypted data at rest, data residency controls, and SOC 2 Type 2 compliance.
Integrations – Connect your forms to platforms like Mailchimp, Hubspot, Slack etc via webhooks and Zapier.
Competitive pricing – SurveyPlanet‘s plans start at just $9 per month when billed annually.
For beautiful, customizable quizzes without the enterprise price tag, SurveyPlanet is a strong contender.
8. Poll Everywhere
Poll Everywhere excels at real-time presentation quizzes and word cloud responses. Their key features:
Interactive widgets – Insert engaging quizzes, Q&A, polls etc directly into presentation slides.
Mass audience participation – Users respond instantly via any web or mobile device.
Live data display – See real-time results pouring in; great for event engagement.
Post-event reporting – Generate charts andQuestion randomization mix up question order to prevent bias.detailed response data exports after the event.
Broadcast integration – Stream poll results to platforms like YouTube, Facebook Live, and more.
If you want to interact with a digitally present crowd in real-time, Poll Everywhere is a superb fit. Plans start at $60 per month.
9. QuizWorksOnline
QuizWorksOnline offers advanced quiz creation for educators that also works nicely for marketers. Notable features:
Robust analytics – Get individual and aggregate reports on time taken, score, question success rate, and more.
Partial credit – For constructed responses, assign partial scores to account for close answers.
Random blocks – Improve score reliability by showing only a random subset of questions from blocks to each user.
LMS integration – Push quizzes and results into learning platforms like Moodle, Canvas, Google Classroom etc.
Group management – Share quizzes via private links and limit the number of attempts.
For optimized assessments and knowledge checks, QuizWorksOnline is worth considering. Plans start at $29 per month.
10. QuizBreaker
QuizBreaker offers a cloud-based quiz platform focused on engagement. Key features:
Gamified experience – Make quizzing fun with avatars, themes, timed questions, and leaderboards.
Audience participation – Users can respond from any device in real-time for live events.
Question randomization – This feature improves the integrity of knowledge checks and assessments.
Post-event analytics – Review user responses and times after a quiz or presentation.
Group management – Control respondent access and limit the number of attempts.
If an engaging, game-like quiz is your goal, QuizBreaker is worth a look. Pricing starts at $20 per month annually.
11. Quizizz
Popular with teachers, Quizizz gamifies quizzes in a fun student-friendly format. Key features:
Motivational themes – Encourage participation through points, leaderboards, avatars, memes, and celebratory visuals.
Secure logins – Students access via PINs to enable tracking progress over time.
Group management – Teachers can limit attempts and pace quiz availability.
Monitoring – Review student responses and time on task for assessment.
Question diversity – Pull from content in their public library or upload your own.
For an energetic assessment experience, Quizizz is a stellar pick. Their Quizizz for Business plan starts at $17.99 per month annually.
Quiz Maker Comparison
Here‘s a quick overview comparison of the top 11 quiz builder platforms:
| Quiz Software | Free Plan | Price Per Month | Best For |
|---|---|---|---|
| Typeform | Limited surveys | $35 | Conversational quizzes to capture leads |
| SurveyMaker | Full-featured | $22 | Research surveys with advanced logic |
| SurveyMonkey | Limited surveys | $25 | Market research and concept testing |
| Google Forms | Full-featured | Free | Basic quizzes and research |
| Qualtrics | Limited surveys | $1,500 | In-depth CX and market research |
| SurveySparrow | 1 survey, 100 responses | $40 | Personalized conversational quizzes |
| SurveyPlanet | Limited features | $9 | Beautiful, customizable lead capture quizzes |
| Poll Everywhere | Limited questions | $60 | Real-time presentation quizzes and word clouds |
| QuizWorksOnline | Limited quizzes | $29 | Assessments and knowledge checks |
| QuizBreaker | Limited access | $20 | Fun, game-like quizzes |
| Quizizz | Limited features | $17.99 | Engaging educational assessments |
How to Choose the Right Quiz Software
With so many excellent quiz tools available today, how do you select the right one? Here are key factors to consider:
Your goals – Lead gen, market research, assessments etc require different features. Match the platform strengths to your needs.
Target audience – Consider your respondents‘ preferences. Students enjoy gamified experiences while professionals prefer polished interfaces.
Available resources – Free tools work for basic needs. For advanced options, premium platforms are worthwhile investments.
Technical expertise – Some tools are more intuitive for beginners while others provide more advanced functionality.
Integrations – If integrating with marketing or sales tech, ensure the platform offers APIs, Zapier etc.
Doing a free trial run with your top contenders is highly recommended before committing.
Let‘s Get Quizzing!
Now that you know the possibilities, it‘s time to start creating WOW-worthy quizzes.
Here are three tips to maximize the impact:
Set a goal – Establish the purpose and metrics for success upfront. Do you want leads, market insights, assess skills?
Make it viral – Include interesting media and provocative questions that get users engaged and sharing on social.
Follow up – Analyze responses to identify hot leads and segment your audience for targeted campaigns.
Interactive quizzes allow you to capture attention, uncover insights, and convert audiences in an appealing, memorable way.
The platforms above make it easy to start creating surveys, assessments, trivia, and other quiz formats that work. Many offer free trials, so you can validate your choice before subscribing.
Stop leaving engagement and conversions to chance. Draw in your audience by letting your inner quiz master loose!
