Alexis Kestler
Video marketing has exploded in recent years. Studies show that 64% of customers are more likely to buy a product after watching a brand video. As a business owner, you know that video can grab attention and tell a compelling story in a way that static content can‘t. But with so many video sales platforms out there, how do you choose the right one for your business?
As a long-time technology analyst and video marketing expert, I‘ve tested and reviewed all the top video sales platforms. In this comprehensive guide, I‘ll walk you through the 10 best video sales platforms based on extensive hands-on experience. You‘ll learn the key features of each platform, along with pros and cons.
I‘ll also share actionable insights on how sales and marketing teams can leverage these tools to boost conversions. My goal is to help you make an informed decision on the right video platform to transform your sales strategy. Let‘s dive in!
What Exactly is a Video Sales Platform?
Before we get to the top 10 list, let‘s quickly go over what a video sales platform is.
A video sales platform is software that enables you to:
- Easily create professional videos – without professional video editing skills
- Personalize videos for each viewer or customer
- Manage a library of videos in one place
- Share videos across multiple channels
- Track video performance with analytics
These platforms provide all the tools you need to produce videos that engage your target audience and drive sales.
Here are some specific examples of how sales teams use video platforms:
- Prospecting – Record personalized intro videos to connect with leads
- Demos – Showcase products by sending prospects explainer and tutorial videos
- Testimonials – Turn happy customer feedback into powerful social proof
- Training – Create videos to onboard new sales reps faster
- Email – Embed videos into emails to boost open and click-through rates
- Landing Pages – Add videos to capture attention and guide viewers
- Website popups – Use videos in exit intent popups to re-engage visitors
Now let‘s get into the top 10 platforms I recommend based on hands-on testing.
1. Dubb
Dubb is an end-to-end video platform purpose-built for sales teams. It provides all the tools sales reps need to add the power of video to their workflow.
Key Features
- Video messaging – Easily record and send 1:1 video emails or text messages
- Templates – Professionally designed video templates for every sales scenario
- Personalization – Customize videos with data from your CRM
- Analytics – Track prospect interaction and engagement
- CRM Integrations – Connects with Salesforce, Hubspot, Marketo, and more
Dubb makes it incredibly simple for busy sales reps to create customized videos that feel authentic and personal. The platform handles all the complexity behind the scenes, from managing contacts to tracking results.
My Take
Dubb is my top pick for most sales teams because the platform was created specifically to help reps prospect and communicate better through video. Instead of generic video software, Dubb offers a true end-to-end video sales solution.
I especially like the templates and personalization capabilities. In just a few clicks, you can craft videos tailored to each recipient that drive engagement and conversions. For organizations using CRMs like Salesforce, the deep integration saves sales reps tons of time.
When It‘s the Right Fit
Dubb works for all sizes of sales teams. It‘s a great option if you want to easily add video messaging into your existing sales process without changing workflows. For teams using CRMs, Dubb‘s integrations make adoption seamless.
2. Hippo Video
Hippo Video is a user-friendly video creator that makes it easy for anyone to make engaging videos. It works for both sales teams and marketers.
Key Features
- Drag-and-drop editor – Easily customize videos without advanced skills
- Animations, stock footage & images – Large media library for creating videos
- Collaboration – Tools to work on videos as a team
- Apps and integrations – Connect to marketing platforms like HubSpot
- Flexible sharing – Share videos on social, email, websites, etc.
Hippo Video has all the creation and editing tools needed to produce videos that captivate viewers. The collaboration features help align sales and marketing teams.
My Take
Hippo Video is one of the easiest-to-use video creators I‘ve tested. Within minutes, anyone can drag and drop to make powerful videos that tell a story and convert viewers.
While Hippo Video works great for sales teams, it‘s also very flexible for other business video needs like social media ads, testimonials, internal communications, and more.
The library of animations, footage, and images makes it simple to create videos that look and feel professional without much effort. And the team collaboration features help improve alignment between sales and marketing teams.
When It‘s the Right Fit
For sales teams that also want broader marketing video capabilities, Hippo Video is a great choice. Growing businesses will benefit from being able to scale video creation across departments.
3. Bonjoro
Bonjoro focuses specifically on enabling sales teams to record and send quick personalized video messages.
Key Features
- Video messaging – Easy recording and sending videos from your browser
- Text-to-speech – Convert text into voiceover video messages
- Screen recording – Record your screen for training and demo videos
- Email automation – Schedule video emails to auto-send
- Lead tracking – See who watched your videos and for how long
Bonjoro makes it incredibly easy for sales reps to record themselves speaking directly to prospects to grab attention.
My Take
Bonjoro nails the use case of quickly recording and sending personalized prospecting videos at scale. Reps can instantly create authentic, customized videos that feel like you‘re right in front of the camera talking to your prospects.
The automated email capabilities let you schedule video messages to go out while you focus on other priorities. And the tracking gives you insights into what messages and content resonate most with your audience.
When It‘s the Right Fit
Bonjoro is ideal for outbound sales teams wanting to add personal videos into their prospecting and outreach processes. The platform‘s simplicity makes it easy to incorporate video messaging without changing workflows.
4. SendSpark
SendSpark specializes in enabling authentic and human video conversations between sales reps and prospects.
Key Features
- Video messaging – Easy recording from any device
- Video email – Embed videos directly into emails
- Tracking stats – See who opened and watched your videos
- Lead management – Capture form fills and sync with your CRM
- Text messaging – Start conversations from your phone
SendSpark makes it incredibly easy for reps to be themselves on camera with prospects to drive engagement.
My Take
I like SendSpark for enabling truly human video conversations. Sales reps can easily record spontaneous videos that feel natural versus overly polished and salesy.
The lead capture integrations make it smooth to transition video viewers into contacts. SendSpark puts the focus on building connections through video instead of hard selling.
When It‘s the Right Fit
SendSpark is a great choice for sales teams focused on leveraging video to create authentic relationships. The human touch of SendSpark helps reps stand out.
5. BombBomb
BombBomb allows sales reps to seamlessly embed video into the emails they already send every day.
Key Features
- Video email – Record videos directly in your email client
- Tracking analytics – See who opened and watched your video emails
- Alerts – Notifications when your emails are viewed
- CRM integrations – Connect your CRM to track interactions
- Automated reminders – Schedule follow-up video emails
BombBomb helps reps add the power of video to their existing email workflows in a frictionless way.
My Take
A key benefit of BombBomb is how seamlessly it integrates video messaging into the email tools sales reps rely on daily. Instead of needing to learn new software, reps can instantly record personal videos to embed into emails.
The tracking features are very useful for honing your messaging and content over time. I also like the reminders and follow-ups to keep the conversation going.
When It‘s the Right Fit
For sales teams wanting an easy way to incorporate video directly into their email flow, BombBomb is a great fit. Reps don‘t have to change their workflows to add video.
6. CoVideo
CoVideo is an enterprise-level video sales platform. It provides robust tools for creating videos tailored to every sales scenario.
Key Features
- Video studio – Drag-and-drop editing to produce videos
- Templates – Professionally designed templates for sales videos
- Lead capture forms – Gather viewer contact info
- CRM Integration – Sync contacts, emails, and tracking
- Interactive videos – Viewer choices change the video path
- Analytics – Track viewer engagement and drop-off
CoVideo enables sales teams to make all types of videos to engage prospects across the buyer‘s journey.
My Take
CoVideo shines for sales teams needing extensive video capabilities. You can produce intro videos, nurture prospects with educational videos, close deals with demos, and much more.
The interactive video technology is very cutting-edge. Viewers can choose their own path, answering questions along the way for a personalized dynamic experience.
For larger enterprises, CoVideo provides enterprise-grade security, permissions, integrations and support. But all the advanced features do come at a heftier price tag.
When It‘s the Right Fit
For sizable sales teams wanting a complete suite of video tools under one roof, CoVideo is a leading choice. The breadth of capabilities supports diverse video use cases across the entire buyer‘s journey.
7. Maverick
Maverick is an AI-powered virtual assistant aimed at helping sales professionals scale their productivity.
Key Features
- Video personalization – Record videos with Maverick‘s help
- Workflow automation – Maverick schedules meetings, sets reminders, etc.
- Data analysis – Insights to optimize your sales process
- Activity tracking – Log emails, calls, meetings automatically
- Lead intelligence – Customer interaction analysis
- 24/7 support – Get help from real humans when needed
Maverick acts like an AI assistant focused on sales, learning your preferences and patterns to provide helpful productivity suggestions.
My Take
Maverick impresses me with its ability to learn sales reps‘ habits and workflows. The more you use Maverick, the smarter it gets at surfacing useful recommendations to save time.
For sales pros wanting to scale their productivity, especially with video, Maverick can provide very tangible time savings. It handles manually logging activities, provides data-driven advice, and lets you delegate tasks.
My only caution is that for some sales reps, handing control to an AI assistant versus your own workflow takes time to get comfortable with. But the productivity benefits are undeniable.
When It‘s the Right Fit
For sales teams focused on productivity, efficiency and scaling capacity, Maverick offers robust automation. Reps looking to achieve more in the same timeframe will see value.
8. OneMob
OneMob provides tools for creating polished, cinematic videos optimized to tell your brand story and drive sales.
Key Features
- Studio recording – Even lighting, pro equipment, teleprompters
- High-end editing – Produce sleek videos that captivate
- Interactive elements – overlays, shapes, images, logos
- Multi-format exporting – Output for different devices
- Detailed analytics – Track every viewer interaction
- Integrations – Connect to marketing platforms
OneMob helps you achieve Hollywood-style videos to better connect with modern buyers.
My Take
The production value achievable with OneMob is outstanding. Their studio locations provide access to professional equipment for flawless lighting, audio, filming and more.
For sales teams with the budget, OneMob videos will distinguish you from competitors still filming videos on their smartphones. Your brand and message come across much clearer and authoritative.
Just keep in mind that to access OneMob studios, you‘ll need to be located in or travel to one of their hub cities. The high-touch service comes at a premium cost.
When It‘s the Right Fit
For enterprises with the budget and focus on producing the highest quality brand videos, OneMob is a top choice. Their white glove service provides professional results.
9. Vidyard
Vidyard makes it incredibly easy for sales reps to record quick videos on the go to reach prospects in a personalized, engaging way.
Key Features
- Video messaging – Easily record videos from your phone or computer
- Call-to-action overlays – Encourage viewers to take action
- Automated emails – Schedule videos to automatically be sent
- Tracking analytics – See who watched and how they interacted
- Integration with marketing – Share viewer data to nurture leads
Vidyard streamlines personal video communication between sales reps and prospects while also tying back to marketing.
My Take
Vidyard nails ease of use for time-crunched sales reps needing to create quick prospecting videos on the go. The tracking features help you continuously refine your video messaging and strategy.
Being able to share data and integrate with marketing automation platforms keeps leads nurtured even after the prospecting stage. Vidyard bridges the gap between sales conversations and ongoing marketing.
When It‘s the Right Fit
Vidyard is a great option for sales teams looking for an easy way to incorporate lightweight videos that integrate with the rest of the marketing funnel.
10. Quickpage
Quickpage enables seamless collaboration between sales and marketing teams when creating videos and presentations.
Key Features
- Real-time co-editing – Teams can simultaneously work on videos
- Comments and annotations – Give timestamped feedback on videos
- Version history – Revert to previous versions
- Presentation builder – Align sales and marketing decks
- Lead management – Share hot leads between departments
- Security controls – Manage team permissions
Quickpage connects sales and marketing efforts to tell consistent brand stories through video.
My Take
Quickpage fills an important gap in aligning sales and marketing teams when creating collateral they both use in client engagements.
Being able to maintain one source of truth for materials instead of sales and marketing producing separate decks is a big efficiency win. Quickpage also facilitates better communication and transparency between the departments.
When It‘s the Right Fit
For organizations looking to improve sales and marketing alignment through collaborative creation of videos and presentations, Quickpage hits the mark.
Key Factors for Choosing a Sales Video Platform
When evaluating which of these leading video sales platforms is right for your organization, here are some of the most important considerations:
Videos types – What kinds of sales videos do you need—prospecting, product demos, training, etc? Match the platform capabilities to your intents.
Ease of use – Look for an intuitive interface so reps can create videos with minimal effort and training.
Production quality – Determine the video production value needed to convey your brand professionalism.
Personalization – Seek out personalization features like custom inserts and messaging if 1:1 videos are a priority.
Mobility – If reps need to record on the go, ensure mobile capabilities are robust.
Reporting – Pick a platform with analytics to optimize your video strategy over time.
Integrations – Choose a platform that seamlessly integrates with the rest of your sales tech stack.
Budget – Consider the pricing model and how it fits with your organization‘s budget and resources.
Support – Look for responsive customer support in case any issues surface.
Making the right platform choice can have a huge impact on adoption and results. Focus on clear objectives, ease of use, quality, and analytics.
Transform Your Sales Approach with Video
The age of sales teams relying solely on calls, emails, and in-person meetings is over. Video offers a way to connect with modern buyers who expect engaging, multimedia experiences.
The top video sales platforms outlined in this guide make it achievable for any sales organization to incorporate video in a meaningful way. Take time to really consider which platform aligns to your needs in terms of use cases, integrations, quality, ease of use, and analytics.
With the right video sales platform powering your strategy, you‘ll be primed to convert more prospects into delighted customers. Reach out with any other questions on how to get started with video—I‘m always happy to chat and help fellow business owners succeed.
