Alexis Kestler
WithGoogle.com is the vast ocean of Google‘s innovation and outreach projects that aim to make the world a bit better. While most know Google only for its popular search engine, there is an entire iceberg beneath the surface.
If you glance at the list of projects killed by Google, it‘s apparent that Google experiments extensively. Though not all creations become mainstream successes, some WithGoogle.com ventures have far-reaching impact. Let‘s explore 9 of the best and most helpful WithGoogle.com projects.
1. News Initiative
News Initiative is a journalistic project by Google aimed at cultivating quality journalism. It offers training, tools, and funding opportunities for journalists and news organizations.
Some key offerings of News Initiative:
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Newsroom training – Interactive lessons and resources on data journalism, visual storytelling, fact checking, audience engagement, and more.
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Journalism tools – Cutting-edge technologies like Google Earth Studio, Data GIF Maker, Outline Crowdsourcing tool, and Pinpoint.
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Innovation challenges – Funding opportunities of up to $300,000 for news organizations to launch innovative journalism projects.
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Events and summits – Conferences bringing together experts to discuss the future of news.
By upskilling journalists and introducing helpful technologies, News Initiative fosters trusted, insightful journalism. It‘s an invaluable resource for both aspiring and veteran journalists worldwide.
2. Experiments with Google
Experiments with Google offers you a peek into Google‘s R&D lab. It features innovative apps, games, accessibility tools, and other experimental projects you can try.
Some of the most fascinating Experiments projects:
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Floom – An augmented reality experience where you can open portals to see different parts of the world.
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Teachable Machine – Build image recognition and sound recognition machine learning models without coding.
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Semantris – An AI-powered word association game matching you against a machine learning model.
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Chrome Music Lab – Educational music experiments like a smart piano, melody maker, and music visualizer.
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Quick, Draw! – An AI guessing game where you draw and it predicts what you‘re drawing.
The Experiments showcase Google‘s cutting-edge research in a fun, accessible way. Though experimental, the projects give a glimpse into the future capabilities of technology.
3. The A-Z of AI
Artificial intelligence is transforming our world, yet remains mysterious. The A-Z of AI demystifies AI through an animated video series explaining AI concepts.
Created by Google and the Oxford Internet Institute, topics covered include:
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AI fundamentals – machine learning, neural networks, data science.
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AI fairness – ensuring AI does not perpetuate bias and discrimination.
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AI in everyday life – practical AI like facial recognition, voice assistants, and language translation.
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The future of AI – self-driving cars, robotics, healthcare AI.
The A-Z of AI makes AI approachable for a general audience via engaging animation and clear explanations. Anyone curious about how AI works should explore this WithGoogle project.
4. Be Internet Awesome
As the internet becomes omnipresent, teaching kids smart online behavior is crucial. Be Internet Awesome aims to educate children aged 8-13 on digital safety and citizenship.
Key aspects of the interactive curriculum:
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Online safety – Identifying scams, avoiding harmful content, using privacy settings.
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Positive digital citizenship – Being inclusive, kind, and respectful online.
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Identifying misinformation – Spotting false information and biased viewpoints.
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Understanding digital footprints – Realizing online activities leave permanent traces.
Additionally, the Interland game teaches internet safety via fun quests in an online world. Through games and activities suited for young minds, Be Internet Awesome teaches timeless lessons.
5. Skillshop
Many use Google products like Search, Maps, Ads, and Analytics daily. But few realize the depth of these tools without proper training.
Skillshop offers free online courses covering:
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Google Ads – Mobile ads, shopping ads, app campaigns, and more.
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Google Analytics – Reports, custom dashboards, optimizations.
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Think with Google – Latest consumer research and insights.
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Google Marketing Platform – Campaign management, attribution, bidding strategies.
Additionally, Skillshop offers certificates recognized by employers to highlight your expertise. For anyone getting started with Google products or pursuing digital marketing, Skillshop is invaluable.
6. Careers OnAir
Pivoting one‘s career can be daunting. Careers OnAir features live broadcasts and an on-demand video library to aid professional development.
Topics span across:
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Job search strategies – Crafting resumes, acing interviews, negotiating offers.
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Transitioning careers – Tips for changing fields or returning to work after a break.
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Grow your skills – Learning pathways for in-demand skills like data analytics.
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Inside Google careers – Insights on working at Google from employees.
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Student opportunities – Google internships and programs for students.
Whether starting a career, advancing it, or curious about Google‘s work culture, Careers OnAir offers tactical tips and inspiring stories.
7. Tech Dev Guide
Aspiring developers today are spoiled for choice with the array of programming languages and tools. Tech Dev Guide offers guided learning pathways tailored to different goals.
Key training content available:
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Introductory – Foundational computer science and programming courses for beginners.
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Language-specific – Specialized tracks for Python, JavaScript, Java, C++ and more.
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Topic-focused – Algorithms, machine learning, operating systems, and other advanced subjects.
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Interview prep – Coding challenges, technical interview simulations and tips.
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Computing careers – Overviews of different IT career paths and how to get started.
With structured learning paths for all levels, Tech Dev Guide helps aspiring developers efficiently skill up.
8. Destination Insights
While travel planning typically relies on seasonal trends, Destination Insights analyzes real-time travel intent data. It showcases the latest rising destinations based on Google search trends.
Key insights provided:
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Global hotspots – Top trending countries among international travelers.
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Domestic attractions – The most popular cities and states within a country attracting domestic tourists.
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Seasonality – How traveler intent shifts across the year based on weather patterns and holidays.
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Impact of events – How global news and happenings shift travel interest.
The data reveals how traveler behavior bends and changes in real-time. For travel brands and tourists, it‘s invaluable market intelligence.
9. Small Business Guide
The internet has opened up entrepreneurship, enabling anyone to launch an online business. Google‘s Small Business Guide helps navigate the digital landscape.
Key topics covered:
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Get online – Domain registration, making a website, securing email.
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Enhance online presence – SEO basics, local business listing optimization, social media.
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Attract customers – Google Ads, email marketing, retention strategies.
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Analytics – Setting up Google Analytics, tracking KPIs, data-driven decision making.
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Industries – Tailored guides for restaurants, retailers, service businesses, and more.
The Small Business Guide compiles timeless learnings and best practices for taking a business online. It‘s a goldmine for early-stage entrepreneurs.
Conclusion
WithGoogle.com projects tap into Google‘s strengths – whether AI, big data, or software engineering – to drive social impact. While Google‘s commercial offerings touch our lives daily, its non-profit projects on WithGoogle uplift people worldwide through knowledge. These initiatives demonstrate Google‘s vision of an inclusive digital economy empowering everyone. For any citizen, learning enthusiast, developer, journalist or entrepreneur, Google‘s WithGoogle projects offer aid and inspiration.
