12 Best Employee Advocacy Platforms to Supercharge Your Brand‘s Social Presence

Hey there! Are you looking for ways to expand your brand‘s reach and get more bang for your marketing buck? As a fellow marketing geek, I‘m excited to share how employee advocacy platforms can help you turn every employee into a powerhouse brand ambassador.

See, your own social media channels have a limited audience. But your employees likely have expansive networks full of potential new customers! By activating your workforce as advocates, you can achieve social marketing on a whole new scale.

I‘ll walk you through the impressive benefits, show you 12 top-rated platforms, and share insider tips to launch a successful program at your company. Let‘s dive in!

Why Employee Advocacy is a Game-Changer for Brand Awareness

The proof is in the pudding – research by EveryoneSocial shows enabling employees to share branded content can extend your message to 5x more people compared to company profiles alone.

That‘s because employee networks on social media average 10x more followers than corporate brand accounts! Plus, employees are seen as more trusted sources. So their posts garner 24x more clicks and drive 8x higher engagement rates.

Advocacy programs also provide a slew of other perks:

• Improved recruitment and retention by highlighting company culture

• Higher conversion rates on warm leads from employees‘ networks

• Greater brand trust and credibility through authentic peer voices

• Enhanced employee engagement when staff feel valued as brand ambassadors

With numbers like these, leading brands like Adobe, Microsoft, and Dell have already tapped into employee advocacy‘s potential. Let‘s look at the top platform options available to power your own program.

12 Top-Rated Employee Advocacy Platforms

1. EveryoneSocial

Trusted by major brands like SAP, AT&T, and Adobe, EveryoneSocial makes it easy to mobilize your workforce.

I like how EveryoneSocial provides:

• Handy browser extensions for quick sharing

• Smart scheduling to auto-recommend best posting times

• Mobile apps to advocate from anywhere

• Integrations with top tools like Slack and Microsoft Teams

• Curated content libraries so employees always have shareworthy assets

• Contests, rewards and leaderboards to motivate advocates

With its end-to-end feature set and 14-day free trial, EveryoneSocial is a top choice for robust advocacy programs.

2. Hootsuite Amplify

Trusted by Phillips, Airbnb, and AT&T, Hootsuite Amplify integrates advocacy directly into their popular social media management platform.

Notable features include:

• Content suggestions based on an employee‘s interests and connections

• Post composer with templated captions

• Flexible on-demand or scheduled publishing

• AI-generated content which is a handy extra!

• Mobile apps to keep employees in the loop

• 30-day free trial to test it out

If you already use Hootsuite, Amplify is a seamless upsell for launching advocacy with minimal disruption.

3. GaggleAMP

GaggleAMP takes an innovative approach by using AI to rewrite approved content with personalized phrasing for employees to share.

Rather than copy-pasting the same messages, employees can instantly generate tailored versions to share in their own voice. This extra personalization helps them connect better with their networks.

GaggleAMP also provides:

• Handy Chrome extension for easy sharing

• Curated libraries of shareable content

• Analytics on employee engagement

• 14-day free trial

For companies that want to empower employees to rephrase official messaging in their own voice, GaggleAMP is a strong contender.

4. Sprinklr

Part of their large Experience Management Platform, Sprinklr Advocacy provides enterprise-grade capabilities.

Notable features include:

• Centralized content libraries of pre-approved assets

• Scheduled posts and suggested optimal timing

• Automated or manual approval workflows before publishing

• Contests and leaderboards to motivate participation

• Robust analytics on content engagement

Global brands like Microsoft, Samsung, and P&G trust Sprinklr to mobilize large workforces. Free 90-day trials let you test the platform.

5. Socxo

Socxo‘s intuitive interface simplifies employee advocacy.

Their key features include:

• Content curation from brand assets or news sources

• Scheduled posting to employee calendars

• Google Analytics integration to track website referrals

• Contests and rewards to motivate participation

• 21-day free trial

Socxo makes it super easy for employees to find and share engaging content in just a few clicks.

6. DrumUp

DrumUp positions itself as the "one-click employee advocacy platform" with streamlined sharing.

Employees get a personal dashboard to access and share brand content easily. Other notable features include:

• Bulk scheduling of content for future publishing

• Email digests to notify employees of new shareables

• RSS feed integration to autopost blog content

• 14-day free trial

For companies seeking a very simple and efficient advocacy platform, DrumUp is a slick choice.

7. Sprout Social

With Sprout Social, you get powerful social media management combined with advocacy.

Notable advocacy features:

• Share any webpage, image, video or other content

• Post queue for scheduled publishing

• Single inbox to discover new shareable assets

• Robust analytics on post performance

• 30-day free trial

For an integrated platform managing both brand social channels and employee advocacy, Sprout Social is a strong pick.

8. Sociabble

Sociabble focuses heavily on making advocacy programs engaging for employees.

Key features include:

• Content streams personalized by interests

• Collaborative team workflows

• Contests and rewards to drive participation

• Social listening insights

• Free demo available

Sociabble wins points for prioritizing the employee experience and making advocacy fun.

9. Simplified

As the name suggests, Simplified offers a streamlined platform to get started quickly.

Notable features:

• Content libraries for curating and sharing assets

• Post scheduling with publishing calendars

• Mobile apps for advocacy on-the-go

• 14-day free trial

For straightforward advocacy needs, Simplified makes launching a program simple.

10. ClearView Social

ClearView Social stands out by offering AI-powered content creation.

Handy features include:

• AI to generate dynamic new content

• Algorithms determine optimal posting times

• Chrome extension for easy sharing

• Performance analytics dashboard

• Free demos available

If you want to maximize content variety and timing, ClearView Social has you covered.

11. DSMN8

DSMN8 provides in-depth analytics on advocacy efforts.

Notable features:

• Centralized libraries to access and share content

• Analytics on social performance and engagement

• Track awareness and reach generated

• Custom and scheduled reporting

• Free demos offered

For brands that want robust data and insights on advocacy impact, explore DSMN8.

12. Oktopost

Oktopost offers a feature-packed platform tailored to B2B marketers.

Highly tailored features include:

• Personalized content streams by interests

• Leaderboards to track top advocates

• Segment advocates by team, location, etc

• Share rich media content

• Integrate with Salesforce, Microsoft Teams, etc

• Free trials available

Oktopost provides the tools B2B companies need to mobilize employees as brand champions.

As you can see, there are plenty of capable platforms to choose from! The best one for your company depends on your specific needs and integration requirements.

Most provide free trials, so I suggest test driving 1-2 options before deciding. Look for the platform that makes it effortless for employees to find and share fresh content from anywhere.

Insider Tips to Launch a Wildly Successful Program

Once you‘ve picked an employee advocacy platform, here are some proven tips to drive adoption:

• Get leadership to publicly support the program – Employees want to know it‘s a company priority.

• Identify enthusiastic ambassadors from each department to kickstart sharing. Their passion spreads!

• Educate employees on best practices for social posting and representing your brand.

• Incentivize with rewards and contests – People love friendly competition!

• Share results – Highlighting successes keeps motivation high.

• Make it easy to access content – The simpler the better for employee adoption.

• Promote sharing internally too – Encourage employees to share socially approved content on Slack, email, etc.

• Analyze and optimize – Track what content and tactics perform best and keep improving.

• Celebrate top advocates – Recognition fuels further participation.

ProTip: Consider launching your employee advocacy initiative alongside an external brand ambassador program to maximize impact.

The Takeaway: Mobilize Your Workforce to Become Social Superfans

Here‘s the bottom line, my friend. Employee advocacy presents an enormous opportunity to extend your marketing reach by tapping into your workforce‘s passion and networks.

Employees are authentic brand ambassadors who can spark greater awareness, trust, engagement, and sales than branded channels alone.

Plus, it‘s a win-win – participants feel more connected to company goals while you gain access to wider audiences.

By choosing a user-friendly platform and following the steps above, you‘ll be well on your way to social media marketing success.

So don‘t leave this social superpower untapped! Activate your team today and watch your brand presence grow. Feel free to reach out if you need any help getting your employee advocacy program off the ground.