Alexis Kestler
Collecting high-quality data from customers and employees is crucial for businesses to understand needs, identify areas for improvement, and make data-driven decisions. However, designing and distributing effective surveys that drive engagement can be challenging.
That‘s where enterprise survey software comes in. These tools are specifically built to help organizations create, distribute, collect, and analyze survey data on a large scale.
In this comprehensive guide, we will explore the key benefits of using enterprise survey software, the top features to look for, and review the 8 best tools on the market.
What is Enterprise Survey Software?
Enterprise survey software refers to survey builder and data analysis tools designed for large businesses and organizations. They provide robust features beyond basic survey builders like Google Forms to manage complex data collection and analysis at scale.
Key capabilities of enterprise survey software include:
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Survey building: Create surveys with branching logic, embedded media, and advanced question types like matrix, ratings, and more.
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Distribution: Send survey invites via email, SMS, social media, website pop-ups, QR codes.
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Data collection: Gather responses across channels like web, mobile, phone, paper, and sync it to one centralized dashboard.
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Analytics: Analyze results with cross-tabulation, filters, charts, exports, scheduled reports, and data integrations.
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Security: Enterprise-grade security, privacy controls, and compliance with standards like SOC 2, ISO, and more.
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Integration: Connect survey data insights to other business apps like CRM, marketing automation, BI tools.
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White labeling: Brand surveys with your logo, colors, domain to match your website.
Compared to basic form builders, enterprise survey software unlocks advanced functionalities required for robust market research, customer feedback, employee engagement, and other surveys.
Next, let‘s explore some key benefits of using enterprise-level survey software.
Benefits of Using Enterprise Survey Software
Here are some of the biggest advantages of using enterprise survey software for organizations:
More comprehensive data collection
Robust survey software makes it easy to ask the right questions to dig deeper into customer and employee sentiments. Advanced features like branching logic, open-ended questions, and embedded media allow you to gather richer insights.
Multi-channel distribution
Reach your audience wherever they are by distributing surveys via website, email, mobile apps, SMS, social media posts. Omnichannel data collection improves response rates.
Better data analysis
Sophisticated analytics tools allow you to slice and dice data, uncover key trends and relationships that inform strategic decisions. Integrations further connect insights across business apps.
Enhanced security and compliance
Leading enterprise survey tools offer security capabilities like encryption, access controls, audit logs to keep sensitive data protected and comply with regulations.
Custom branding and templates
White label surveys with your brand identity using custom themes, logos, and domains. Leverage expert-designed templates to launch surveys faster.
Scalability
Manage survey distribution, collection and analysis for large audiences across the organization. Advanced tools scale with your business needs.
Clearly, enterprise survey software unlocks data collection and analysis capabilities that basic tools simply cannot match. But with so many options to choose from, how do you select the right one for your business?
Let‘s go over the key evaluation criteria.
How to Choose Enterprise Survey Software
Here are the most important factors to consider when selecting an enterprise survey solution:
Survey building capabilities
Look for advanced survey design features like branching logic, embedded media, customizable themes, question randomization, and a robust question bank. Pre-made templates also help accelerate creation.
Distribution and promotion
Assess how easily you can push surveys to website visitors, email subscribers, mobile app users. Rating notification and reminders also help improve participation.
Data collection and management
Seek platforms that offer omnichannel response collection across online and offline channels and consolidate all data into a unified dashboard.
Analytics and reporting
Evaluate the depth of built-in analysis with crosstabs, filters, exports, dashboards. Integration capabilities are also key to connect insights across your tech stack.
Security and compliance
Review security practices like encryption, access controls, and compliance with regulations like SOC 2, ISO standards based on your industry.
Support and training
Look for responsive customer support via phone, email, chat. Check availability of onboarding, training resources, and community forums.
Budget and pricing
Compare pricing models like per user, features, contacts, or results. Look for tiers that align with your current and future survey needs.
Keeping these factors in mind, let‘s look at the top enterprise survey software platforms available.
8 Best Enterprise Survey Software
Based on research and analysis of user reviews, here are the top enterprise survey software platforms:
1. SurveyMonkey
SurveyMonkey is one of the most widely used enterprise survey tools. Trusted by 100% of Fortune 500 companies, it makes survey creation, distribution, analysis and reporting simple yet powerful.
Key features include:
- Drag and drop survey builder with branching logic and 150+ expert templates
- Multi-mode data collection across web, email, mobile, social, offline channels
- AI-powered data analysis, crosstabs, dashboards, exports, scheduled reports
- Third-party app integrations with Salesforce, HubSpot, Marketo, and more
- Robust security, accessibility and compliance capabilities
Pricing starts at $25/user per month for the Advantage plan based on annual billing. It offers a free trial to test drive the software.
2. Qualtrics
Qualtrics is a leader in experience management software with powerful survey capabilities. It is trusted by 85% of the Fortune 100.
Key Qualtrics survey features:
- Intuitive drag and drop survey designer with templates
- Questions with logic, multimedia, operators and more
- Automated distribution and reminders via email, SMS and chat
- Real-time access to results and dashboards; scheduled PDF reports
- Powerful analytics with stats, text analysis, drivers and outcomes
- 400+ expert-validated question types.
Qualtrics offers multiple pricing options including a free account. Paid plans start at $1,500/year for Core XM. Premier pricing is custom quoted based on your needs.
3. QuestionPro
QuestionPro provides an end-to-end survey lifecycle platform with advanced analytics. It serves over 7 million users globally.
Notable features include:
- Survey builder with drag and drop, logic, randomization, and mobile optimization
- Numerous collector options – website, email, social media, offline apps
- 40+ interactive reports; exports in multiple formats
- Stats engine, cross-tabulation, benchmarking
- Integrations with marketing, sales and other enterprise apps
- HIPAA, GDPR compliance capabilities
QuestionPro has a forever free plan as well as paid packages starting at $128/month billed annually. It provides a free trial to test.
4. Voxco Survey Software
Voxco offers multimode enterprise survey software for omnichannel data collection including phone, online, face-to-face, and paper surveys.
Highlighted Voxco features:
- Drag and drop form builder with logic, images, video and other formats
- Real-time results, geo maps, banners, dashboards
- Omnichannel survey distribution – email, SMS, QR code, offline
- Smart routing and IVR for phone surveys
- Randomization, quota management, multilingual surveys
- HIPAA, GDPR, PCI compliant
Voxco provides a free trial for up to 5 surveys. Paid plans are custom quoted based on your needs. Phone module pricing starts at $999/month.
5. SurveySparrow
SurveySparrow stands out for its conversational, mobile-first interface that mirrors chat apps people are used to. This drives higher engagement.
Notable features:
- Mobile-first, conversational interface
- Drag and drop builder, logic, gamification
- Multi-channel distribution – email, web, social, offline
- Real-time analysis, scheduled reports, data exports
- SOC 2, GDPR compliant
- Chat support, in-depth blog, and community
Pricing starts at $19/month billed annually for up to 1,500 responses. Premium plans are available for more surveys and advanced features. Free trial provides full access.
6. SmartSurvey
SmartSurvey is a feature-rich enterprise survey platform built for global organizations. It is headquartered in the UK.
Key SmartSurvey features:
- Intuitive drag and drop builder with branching logic
- Multi-language surveys; collect responses globally
- Web, email, mobile, QR code, and API distribution
- Real-time analytics; custom reports; data exports
- Integrations with Salesforce, HubSpot, Slack, Power BI
- GDPR compliant; advanced security controls
Pricing starts at $26/month billed annually for up to 1,500 responses. Premium plans available for more responses and functionality. 7-day free trial.
7. FormStack
Formstack simplifies creating, sending and analyzing surveys to collect data businesses can act on.
Key features:
- Drag and drop survey builder with branching logic
- Library of expert-designed survey templates
- Multi-channel distribution via web, email, mobile
- Real-time analytics, custom reports and exporting
- Integrates with Salesforce, HubSpot, Zapier, Power BI
- HIPAA compliant capabilities
Pricing starts at $39/month billed annually for core features. Premium plans provide more responses, automation and other capabilities. 14-day free trial.
8. SoGoSurvey
SoGoSurvey provides an easy-to-use enterprise survey tool with powerful analytics for actionable insights.
Notable SoGoSurvey features include:
- Intuitive drag and drop survey builder
- Pre-built expert survey templates
- Randomization, duplicate prevention, partial response saving
- Real-time analysis, dashboards, scheduled reports
- Multilingual surveys with automatic translation
- Integrations with web apps like Salesforce, Mailchimp
Pricing starts at $17/month billed annually. More robust plans are available. Free trial provides full access.
Key Takeaways
Selecting a robust enterprise survey software platform is crucial to manage survey creation, distribution, analysis and insights at scale for large organizations.
Leading solutions like SurveyMonkey, Qualtrics and QuestionPro make it easy to build multi-channel surveys while providing enterprise-grade security, compliance and integrations.
Focus on capabilities like advanced logic, distributions, analytics, security, and expert support to ensure your survey software can scale with business needs and deliver actionable insights.
With tools that simplify and strengthen data collection, businesses gain the customer and employee feedback essential to driving growth.
