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How to Supercharge Your Business Email with Domain Aliases in Google Workspace

Hey there! As a fellow solopreneur, I know how important it is to look professional online – especially with your business email addresses.

Having multiple domains can really elevate your brand, but paying for separate email accounts gets expensive!

The good news is Google Workspace has a handy solution – domain aliases. This lets you use multiple addresses without added costs.

In this guide, I‘ll explain what aliases are, the key benefits, and how to set them up step-by-step. I‘ll also share some pro tips as a Workspace power user.

Let‘s dive in!

What Are Domain Aliases?

Domain aliases allow you to use additional domains and addresses in Gmail without paying for extra accounts.

For example, say you own "AwesomeTech.com" and "CoolGadgets.com." Instead of paying for 2 accounts, you can get emails for [email protected] and [email protected] in the same Gmail inbox!

Aliases act as alternate usernames. You log in with your primary address, but can send and receive mail from the aliases too.

The Many Benefits for Solopreneurs

Domain aliases provide a ton of advantages:

  • Cost savings – No need to pay for multiple accounts/users. This can save you hundreds per year.

  • Professionalism – Using matching domains looks more legitimate to customers.

  • Unified inbox – All messages in one place for quick access.

  • Brand separation – Dedicated domains/addresses for different business areas.

  • Flexibility – Easy to add and remove aliases as your business evolves.

  • Productivity – Shared contacts, calendar, docs, etc. in one place.

According to Google, over 40% of Workspace customers use aliases. The benefits are just too good to pass up!

Step-by-Step Guide to Add a Domain Alias

Let‘s walk through how to set up an alias from start to finish:

  1. Login to your Google Workspace Admin Console.

  2. Go to Domains > Manage Domains in the sidebar.

  3. Click the Add a domain alias button.

  4. Enter your additional domain, like CoolGadgets.com.

  5. Choose a verification method like adding a TXT record. Follow the steps shown.

  6. After verification, click Set up Google MX records. This routes mail properly.

  7. Add the MX records at your domain registrar to point to Google‘s servers:

MX record                    Priority
ASPMX.L.GOOGLE.COM.         1
ALT1.ASPMX.L.GOOGLE.COM.    5
ALT2.ASPMX.L.GOOGLE.COM.    5  
ASPMX2.GOOGLEMAIL.COM.      10
ASPMX3.GOOGLEMAIL.COM.      10
  1. Wait up to 48 hours for DNS changes to fully propagate.

  2. In Gmail, go to Settings > Accounts > Send mail as and add your alias.

And that‘s it! Emails sent to your alias will now reach your inbox.

To send from your alias, enable "Allow per-user outbound gateways" in Workspace admin.

Pro Tips from a Workspace Pro

Here are some power user tips to take your aliases to the next level:

  • Forward your old email addresses to aliases for continuity.

  • Use filters to auto-label alias emails or route them to folders.

  • Add aliases to your send-as addresses to choose the From: address when composing mail.

  • Access Calendar, Drive, Docs, etc. from your alias accounts too.

  • Share contacts, docs, and more between alias accounts.

  • Use a Google Group to collaborate with a shared alias inbox.

  • Set vacation responders on aliases to manage out-of-office replies separately.

The options are endless! Aliases give you serious flexibility.

Take Your Business Email to the Next Level

As you can see, domain aliases unlock a ton of potential. You look like a much bigger company, without the huge overhead.

Do you have any other questions for a Workspace pro? Let me know in the comments below! I‘m always happy to help a fellow solopreneur out.

Onward and upward!

AlexisKestler

Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.