10 Pinterest Scheduler Tools to Maximize Your Pinning Potential

Planning and scheduling content on Pinterest can be a game-changer for driving traffic, leads, and sales. With over 450 million monthly active users, Pinterest offers immense potential to connect with new audiences. But to fully tap into this potential, you need a rock-solid Pinterest strategy backed by the right tools.

Pinterest scheduler tools allow you to efficiently plan, schedule, and analyze your Pins. By taking care of the logistics, these tools free you up to focus on creating high-quality Pins that captivate your audience.

In this post, we’ll explore the top 10 Pinterest scheduler tools to maximize your reach and impact on this visual platform.

Why You Need a Pinterest Scheduler

With so many Pins getting published every second, it‘s crucial to have a streamlined system for planning and scheduling your content.

Here are some key benefits of using a Pinterest scheduler tool:

• Save time. Scheduling Pins in bulk saves the hassle of manually publishing each Pin. This frees up time for higher-value tasks.

• Optimize timing. Pinterest scheduler tools analyze when your audience is most active on the platform. This allows you to schedule Pins at peak times for maximum visibility.

• Manage multiple accounts. Many scheduler tools support managing unlimited Pinterest accounts from a single dashboard. This makes it easy to handle all your brand accounts in one place.

• Analyze performance. Robust analytics provide insight into your top-performing Pins and boards. You can use these metrics to fine-tune your Pinterest strategy.

• Collaborate with teams. Scheduling tools enable smooth collaboration across teams and stakeholders through features like content calendars and approval workflows.

Now let’s explore the top Pinterest scheduler tools on the market today.

1. Tailwind


Tailwind is one of the most popular and full-featured Pinterest schedulers. Trusted by over 1 million users, Tailwind packs a robust set of capabilities:

• SmartSchedule analyzes your audience’s activity to suggest optimal times for Pin publishing. This results in higher engagement rates.

• Multi-board scheduling allows Pins to be queued across any number of boards in your account.

• Interval scheduling enables auto-scheduling of Pins at set time intervals to keep your presence fresh.

• SmartTags extracts keywords from your Pins to recommend highly relevant hashtags.

• Performance analytics give insight into your top Pins, most engaging times, audience demographics, and more.

Tailwind also offers useful browser extensions, email digests of key metrics, and team features. Their free plan supports 100 Pins per month while paid plans unlock more extensive capabilities.

2. Pallyy


Pallyy positions itself as an affordable yet powerful social media scheduler supporting Pinterest as well as other major platforms.

Notable features include:

• Bulk scheduling to queue unlimited Pins for multiple boards and accounts.

• Image editor to resize, crop, and optimize images for Pin publishing.

• Analytics to gain insight into your audience and best times to Pin.

• Smart suggestions for captions and hashtags based on your Pins.

• Content library to organize and reuse top-performing Pins.

Pallyy starts with a free plan for up to 15 scheduled Pins per month. Paid plans unlock increased limits and access to channels like Facebook, Instagram, and Twitter.

3. Later

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As an official Pinterest marketing partner, Later offers exclusive API access and advanced capabilities. Some standout features of this scheduler include:

• Visual Pin scheduling with drag-and-drop simplicity.

• Video Pin support to schedule attention-grabbing video content.

• Custom link tracking to measure your Pin traffic and engagement.

• Cross-platform posting to reuse content across Instagram, Facebook, Twitter, and more.

• Collaborative workflow for getting stakeholder feedback before publishing.

Later starts with a free plan for one Instagram and Pinterest profile each. Paid tiers unlock unlimited profiles, making Later great for agencies and larger teams.

4. Buffer

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As a pillar in the social media management space, Buffer needs no introduction. With direct Pin scheduling and robust analytics, Buffer provides a streamlined workflow.

Notable Buffer features include:

• Built-in Canva integration to design stunning Pins without leaving Buffer.

• Bulk Pin composer to drag-and-drop up to 10 images for scheduled Pins.

• Performance metrics for likes, clicks, repins, and more to assess Pin and board effectiveness.

• Saved post browser extension to quickly save web content for repurposing into Pins.

• 14-day free trial to experience Buffer with no commitment required.

With affordable plans for solopreneurs up to larger teams, Buffer makes it easy to find the right fit.

5. RecurPost

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RecurPost brings AI into the mix for automating Pinterest marketing. With its AI-scheduler, RecurPost optimizes publishing times for maximum visibility.

Other useful capabilities include:

• Bulk scheduling with the ability to plan unlimited Pins in advance.

• Recurrence scheduling to re-share evergreen Pins on autopilot.

• White label reporting to showcase your social media success.

• Zapier integration to connect Pinterest with thousands of other apps.

• ChatGPT integration to auto-generate high-quality Pin descriptions.

If you manage social for clients, RecurPost‘s white label reporting excels. The tool also comes packed with many valuable integrations to augment your workflow.

6. Hootsuite

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With 18 million users globally, Hootsuite is a wildly popular social media marketing platform. For Pinterest, Hootsuite enables you to:

• Schedule Pins individually or in bulk across multiple boards and accounts.

• Collaborate with teams using workflows to assign Pins and obtain approvals before publishing.

• Unify social media management across Pinterest, Instagram, LinkedIn, Twitter, Facebook and more.

• Measure Pin analytics to determine engagement rates on each of your boards.

• Advertise on Pinterest by promoting your Pins to expand reach and awareness.

Hootsuite offers a full range of plans tailored for solopreneurs, teams, and enterprise brands alike. The tool delivers exceptional collaboration features while integrating neatly with your other social platforms.

7. Planoly

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Trusted by over 1 million users, Planoly brings visual Pin planning to the forefront. As an official Pinterest partner, Planoly allows you to:

• Schedule Pins in calendar view across multiple boards and accounts.

• Plan campaigns with custom rules and guidelines.

• Preview Pins before publishing to ensure quality control.

• Use post collections to organize and re-share your evergreen content.

• Analyze performance data to double down on what‘s working.

• Manage and collaborate with others by assigningPublishing permissions based on user roles.

With a mobile app, browser extension, and comprehensive features, Planoly makes scheduling Pins remarkably seamless.

8. SocialPilot

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SocialPilot stands out for its focus on saving time for social media managers through automation. With SocialPilot you can:

• Schedule in bulk by uploading up to 500 Pins at one time to your calendar.

• Optimize Pins by adding captions, emojis, watermarks and more before publishing.

• Use an image editor to resize and touch up Pin images in-app.

• Manage team collaboration through a shared approval inbox based on user roles.

• Analyze Pin performance across boards to identify opportunities.

Robust collaboration capabilities make SocialPilot great for agencies and teams running multi-client Pinterest accounts.

9. Plann

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Plann excels at visually organizing your Pins for publication across Pinterest, Facebook, Instagram and more. With Plann you can:

• Drag-and-drop Pins into a content calendar to map out your visual storytelling.

• Schedule Pins across boards for optimal timing and placement.

• Reschedule pins with easy visual drag-and-drop flexibility.

• Add post details like hashtags and captions in the integrated composer.

• Use collections to store and re-share your evergreen content.

You can try out Plann and its intuitive interface completely risk-free for 7 days. Plann‘s affordable plans make it easy to stay on budget.

10. Circleboom

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Bringing AI into the scheduling workflow, Circleboom aims to simplify Pinterest marketing. With Circleboom you can:

• Schedule bulk Pins across boards for optimal timing and placement.

• Use AI pin descriptions to save time writing captions.

• Automate pin creation with the AI visual content generator.

• Manage multiple Pinterest accounts from a unified calendar dashboard.

• Analyze Pin analytics to refine your approach over time.

Circleboom‘s AI capabilities help drive efficiencies for solo entrepreneurs and marketing teams alike.

Key Considerations for Picking a Pinterest Scheduler

With this overview of the top scheduling tools, let‘s discuss key factors to weigh as you evaluate options:

• Budget – Compare free plans vs paid plans to find the best value.

• Features – Assess must-have capabilities vs nice-to-haves for your needs.

• Ease of use – The platform should be intuitive to navigate and manage.

• Analytics – Robust analytics are crucial for maximizing your Pinterest presence.

• Support and resources – Look for genuine customer support and an educational knowledge base.

• Integrations – Consider downstream tools you‘ll want to connect to the scheduler.

By evaluating Pinterest schedulers across these criteria, you can confidently choose a platform aligned to your budget, features needs, and workflow.

Many scheduling tools also offer free trials, so take advantage of testing out the user experience first-hand before committing.

Executing a Winning Pinterest Strategy

While a scheduling tool makes execution more efficient, crafting an audience-centric strategy remains paramount.

Here are some best practices to bake into your Pinterest approach:

• Curate eye-catching Pins with quality images and graphic design.

• Write compelling Pin descriptions optimized with relevant keywords.

• Use related hashtags for discoverability while avoiding keyword stuffing.

• Create themed boards organized clearly by topic or category.

• Schedule consistently to stay top of mind without overwhelming your audience.

• Be relevant by aligning Pin content to your niche.

• Analyze and adapt based on your performance metrics over time.

An intelligent Pinterest strategy, powered by a scheduling tool, can drive serious traction for your brand. But achieving Pinterest success requires an organic, audience-focused mindset rooted in producing value.

The tools above all provide robust capabilities to streamline managing Pinterest at scale. Choose the solution aligned to your budget and feature needs to propel your visual marketing efforts. Then complement your tool-stack with a creative, high-quality content plan tailored to your audience.

By bringing these elements together, you’ll be well on your way to Pinterest marketing success.