9 Platforms to Effortlessly Collect Customer Video Testimonials

Hey there! Are you looking for ways to get more video testimonials from happy customers to boost conversions on your website? If so, you‘re in the right place.

As an experienced marketer, I know first-hand just how powerful customer testimonial videos can be. In fact, according to Wyzowl, 92% of people say video testimonials help convince them to buy.

But getting customers to take the time to record quality videos and sending them to you can be a challenge. Thankfully, there are some amazing technology platforms available now that make collecting video testimonials at scale a breeze.

In this post, I‘ll provide a comprehensive overview of 9 top-notch platforms to get the job done along with best practices to maximize your results. Let‘s dive in!

Why You Should Be Using Video Testimonials

Before looking at the tools, it‘s important to understand why video testimonials are so effective compared to other formats like text or images. There are a few key reasons:

1. Videos Convert Prospects at a Much Higher Rate

Videos are more engaging, personable and persuasive. Seeing real customers talk about their experience establishes trust and credibility.

According to research by Brightcove, video testimonials can increase conversions by 80%. And Vidyard found pages with video testimonials convert 2.8x higher than those without.

2. Higher Rankings in Search Results

Pages with videos also tend to rank better in Google and other search engines. This is because videos help satisfy search intent by providing the social proof searchers need.

Wistia determined pages with video rank 41% higher in Google than those without.
ForBES reports pages with video attract 3x more inbound links which also boosts search rankings.

Video is highly sharable content. Video testimonials make it easy for happy customers to spread the word to their networks.

According to HubSpot, video is shared 1200% more than text and image content.
Social video generates 12x more shares than other content.

In summary, video testimonials convert more prospects, improve SEO rankings, and expand your reach via social sharing. That‘s an amazing combination!

Now let‘s explore some stellar platforms that make it a breeze to collect customer testimonial videos at scale. I‘ve categorized the options based on capabilities and price range so you can quickly find the right fit.

Full-Feature Platforms

These platforms offer a robust set of capabilities tailored specifically for managing video testimonials at an enterprise scale.

Testimonial.to

Testimonial.to is an excellent end-to-end solution. You get customized data capture forms, automated multi-channel outreach, a central dashboard to manage videos, and analytics.

There‘s also built-in video chat and seamless website embedding. Testimonial.to integrates with HubSpot, MailChimp, and other marketing platforms.

Pricing: Starts at $33/month for up to 10 videos

VideoPeel

VideoPeel makes it easy to launch video testimonial campaigns and capture one-click recordings using their proprietary tech. You also get curated playlists and carousels, notifications, sharing, and analytics.

Pricing: Starts at $99/month for up to 50 videos

Boast

Boast takes a unique approach of tying customer sentiment data to individual touchpoints across the buyer‘s journey. You can then filter and display persuasive testimonials for each stage.

Pricing: Starts at $600/month with a free 14-day trial

Specialized Platforms

These platforms zero in on specific use cases like aggregating social proof or producing high-quality videos.

Shoutout

Shoutout builds beautiful testimonial walls from tweets that mention your brand. It‘s a quick way to repurpose great social content as persuasive testimonials.

Pricing: Starts at $29/month for 50 tweets

Testimonial Hero

Testimonial Hero provides dedicated coaching and production services for creating highly polished, sales-oriented video testimonials.

Pricing: Custom based on services required

Budget-Friendly Options

These platforms offer core testimonial video capabilities at a lower price point.

Endorsal

Endorsal provides an easy form builder to request customer videos along with incentives management, analytics, and social sharing features.

Pricing: Starts at $49/month

VideoTouch

VideoTouch offers complete testimonial campaign management. You handle content while they coordinate outreach, collection, moderation and hosting.

Pricing: Starts at $99/month for 25 videos

Vidmonials

Vidmonials provides flexible forms, multi-channel outreach, incentives, and embedding capabilities in a simple interface.

Pricing: Free plan available. Unlimited videos starts at $29/month.

WordPress Plugin

If you use WordPress, this plugin makes it easy to collect and display testimonials.

Strong Testimonials

Strong Testimonials lets you create custom forms to gather testimonials, approve submissions, then showcase the results across your site.

Pricing: Starts at $99/year

When evaluating these platforms, consider factors like custom branding, distribution flexibility, incentivization options, automation capabilities, moderation controls, analytics, omni-channel display, mobile optimization, security, and localization support.

Now let‘s look at some tips to ensure you get amazing video testimonials.

Best Practices for Collecting Customer Testimonial Videos

Based on my experience gathering customer testimonial videos, here are some key best practices:

Target relevant customers – Carefully select individuals that represent your best buyer personas.
Provide guidance – Give customers specific questions or topics to focus their testimony.
Keep videos concise – Shorter videos (60 to 90 secs) have much higher completion rates.
Offer incentives – Discounts, gift cards and free products motivate participation.
Follow up persistently – Use multiple reminders and follow-ups to maximize response rates.
Coach participants – Give tips on optimal setups, framing, lighting, and audio.
Get consent – Always get approval to post videos publicly.
Curate selectively – Carefully vet videos before publishing to ensure quality and messaging alignment.

Follow those tips and you‘ll be able to publish amazing testimonial videos quickly.

Start Collecting Video Testimonials Today

Hopefully this overview gives you a great starting point for capturing compelling video testimonials at scale. The platforms covered make it easy to execute a structured, automated process to solicit customer videos on an ongoing basis.

Just remember – shorter videos focused on specific buyer pain points tend to convert best. Avoid overly general claims. Make sure to incentivize customers to participate and follow up diligently.

Now that you‘ve got the tools and knowledge, it‘s time to start showcasing your happy customers on camera. Video testimonials can humanize your brand and provide the social proof needed to turn prospects into purchasers.

Let me know if you have any other questions! I‘m always happy to help fellow marketers level up their business growth with proven techniques.